[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.marty.sk\/franchising-novy-pohlad-na-podnikanie\/#Article","mainEntityOfPage":"https:\/\/www.marty.sk\/franchising-novy-pohlad-na-podnikanie\/","headline":"Franchising \u2013 nov\u00fd poh\u013ead na podnikanie","name":"Franchising \u2013 nov\u00fd poh\u013ead na podnikanie","description":"V\u0161etky tieto spolo\u010dnosti sa radia medzi \u00faspe\u0161n\u00e9 franchisingov\u00e9 spolo\u010dnosti. Franchising ako forma podnikania za\u010dala svoje p\u00f4sobenie pomerne predned\u00e1vnom na prelome...","datePublished":"2018-08-23","dateModified":"2018-08-23","author":{"@type":"Person","@id":"https:\/\/www.marty.sk\/author\/#Person","name":"","url":"https:\/\/www.marty.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/df9d3e7f7fe4622e291ec02ac46f5f76755ddc91019a65e783baee3892394402?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/df9d3e7f7fe4622e291ec02ac46f5f76755ddc91019a65e783baee3892394402?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"marty.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.marty.sk\/wp-content\/uploads\/img_a290276_w16485_t1534350750.jpg","url":"https:\/\/www.marty.sk\/wp-content\/uploads\/img_a290276_w16485_t1534350750.jpg","height":0,"width":0},"url":"https:\/\/www.marty.sk\/franchising-novy-pohlad-na-podnikanie\/","wordCount":349,"articleBody":" V\u0161etky tieto spolo\u010dnosti sa radia medzi \u00faspe\u0161n\u00e9 franchisingov\u00e9 spolo\u010dnosti. Franchising ako forma podnikania za\u010dala svoje p\u00f4sobenie pomerne predned\u00e1vnom na prelome 20. a 21. storo\u010dia. Prvotn\u00e9 formy podnikania vo forme franchisingu sa za\u010dali vyv\u00edja\u0165 v USA. K\u013e\u00fa\u010dov\u00fdm faktorom \u00faspechu v podnikan\u00ed je v\u00fdroba a predaj tak\u00fdch v\u00fdrobkov, a poskytovanie tak\u00fdch slu\u017eieb, ktor\u00e9 s\u00fa na trhu jedine\u010dn\u00e9, o ktor\u00e9 maj\u00fa z\u00e1kazn\u00edci z\u00e1ujem a nem\u00f4\u017eu ich z\u00edska\u0165 inde a ktor\u00e9 podnikatelia poskytuj\u00fa tak\u00fdm sp\u00f4sobom, ktor\u00fd dosahuje dostato\u010dn\u00fa kvalitu, ktor\u00fa z\u00e1kazn\u00edci vy\u017eaduj\u00fa.Pred samotn\u00fdm za\u010dat\u00edm podnikania rie\u0161ia podnikatelia viacer\u00e9 dilemy ako napr.: \u00b7 rozhodnutie o ve\u013ekosti podniku, \u00b7 rozhodnutie o predmete \u010dinnosti, \u00b7 rozhodnutie o pr\u00e1vnej forme, \u00b7 rozhodnutie o ve\u013ekosti ru\u010denia, zodpovednosti, samostatnosti, \u00b7 vytvorenie podnikate\u013esk\u00e9ho pl\u00e1nu, prieskum trhu, \u00b7 zalo\u017eenie podniku, \u00b7 reklamn\u00e1 \u010dinnos\u0165, \u00b7 prienik na trh.Franchising mo\u017eno pova\u017eova\u0165 za: \u00b7 dynamick\u00fd odbytov\u00fd syst\u00e9m, \u00b7 \u0161pecifick\u00fa modern\u00fa formu spolupr\u00e1ce medzi podnikmi, \u00b7 overen\u00fd kompletn\u00fd syst\u00e9m podnikania \u201ena k\u013e\u00fa\u010d\u201c. Franchising je postaven\u00fd na spolupr\u00e1ci dvoch ekonomick\u00fdch subjektoch \u2013 franchisora a franchisanta. Franchisor franchisantovi umo\u017e\u0148uje vyu\u017eitie svojho podnikate\u013esk\u00e9ho modelu a t\u00fdm mu v\u00fdznamne u\u013eah\u010duje podnikate\u013esk\u00e9 za\u010diatky, to znamen\u00e1, \u017ee franchisant u\u017e pred za\u010dat\u00edm samostatn\u00e9ho podnikania m\u00e1 vytvoren\u00fa identitu a integritu firmy. Z\u00e1rove\u0148 si franchisor svoj podnikate\u013esk\u00fd model chr\u00e1ni a stanov\u00ed franchisantovi podrobn\u00e9 pravidl\u00e1, ktor\u00fdmi sa mus\u00ed riadi\u0165 pri u\u017e\u00edvan\u00ed franchisingu. Franchisor po cel\u00fa dobu trvania franchisingovej zmluvy ude\u013euje in\u0161trukcie franchisantovi oh\u013eadne sp\u00f4sobu prezent\u00e1cie a predaja v\u00fdrobkov \u010di poskytovan\u00ed slu\u017eieb, dokonca vyd\u00e1va manu\u00e1ly, ktor\u00e9 popisuj\u00fa modelov\u00e9 chovanie zamestnancov. Franchising je jednoducho sp\u00f4sob roz\u0161\u00edrenia podnikania a distrib\u00facie tovarov a slu\u017eieb prostredn\u00edctvom licen\u010dn\u00e9ho vz\u0165ahu.V pr\u00edpade franchisingu franchisori nielen\u017ee \u0161pecifikuj\u00fa produkty a slu\u017eby, ktor\u00e9 bud\u00fa pon\u00faka\u0165 franchisantovi ale poskytuje im aj opera\u010dn\u00fd syst\u00e9m, zna\u010dku a podporu.                                                                                                                                                                                                                                                                                                                                                                                        4\/5 - (12 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Franchising \u2013 nov\u00fd poh\u013ead na podnikanie","item":"https:\/\/www.marty.sk\/franchising-novy-pohlad-na-podnikanie\/#breadcrumbitem"}]}]