[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.marty.sk\/ako-zvysit-ziskovost-spolocnosti\/#Article","mainEntityOfPage":"https:\/\/www.marty.sk\/ako-zvysit-ziskovost-spolocnosti\/","headline":"Ako zv\u00fd\u0161i\u0165 ziskovos\u0165 spolo\u010dnosti","name":"Ako zv\u00fd\u0161i\u0165 ziskovos\u0165 spolo\u010dnosti","description":"Pod\u013ea mnoh\u00fdch \u0161t\u00fadi\u00ed je tvorba cien jedn\u00fdm z k\u013e\u00fa\u010dov\u00fdch faktorov ovplyv\u0148uj\u00facich ziskovos\u0165 spolo\u010dnosti. Mnoh\u00ed podnikatelia v\u0161ak nepova\u017euj\u00fa tvorbu cien za...","datePublished":"2018-08-11","dateModified":"2018-08-11","author":{"@type":"Person","@id":"https:\/\/www.marty.sk\/author\/#Person","name":"","url":"https:\/\/www.marty.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/df9d3e7f7fe4622e291ec02ac46f5f76755ddc91019a65e783baee3892394402?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/df9d3e7f7fe4622e291ec02ac46f5f76755ddc91019a65e783baee3892394402?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"marty.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.marty.sk\/wp-content\/uploads\/img_a291860_w16634_t1539239218.jpg","url":"https:\/\/www.marty.sk\/wp-content\/uploads\/img_a291860_w16634_t1539239218.jpg","height":0,"width":0},"url":"https:\/\/www.marty.sk\/ako-zvysit-ziskovost-spolocnosti\/","wordCount":423,"articleBody":"Pod\u013ea mnoh\u00fdch \u0161t\u00fadi\u00ed je tvorba cien jedn\u00fdm z k\u013e\u00fa\u010dov\u00fdch faktorov ovplyv\u0148uj\u00facich ziskovos\u0165 spolo\u010dnosti. Mnoh\u00ed podnikatelia v\u0161ak nepova\u017euj\u00fa tvorbu cien za hlavn\u00fa p\u00e1ku na zv\u00fd\u0161enie svojej konkurencieschopnosti a propag\u00e1ciu produktu na trhu. Zvy\u010dajne sa v snahe zv\u00fd\u0161i\u0165 zisky mnoh\u00e9 spolo\u010dnosti sna\u017eia zn\u00ed\u017ei\u0165 n\u00e1klady.\u00a0V\u00e4\u010d\u0161ina z nich sa jednoducho boj\u00ed zv\u00fd\u0161i\u0165 cenu, preto\u017ee sa domnievaj\u00fa, \u017ee to povedie k strate z\u00e1kazn\u00edkov.\u00a0Na rozdiel od v\u0161eobecn\u00e9ho presved\u010denia, zv\u00fd\u0161enie cien nie v\u017edy vedie k poklesu dopytu. Mo\u017eno kon\u0161tatova\u0165, \u017ee aj pri pozit\u00edvnej v\u00fd\u0161ke zisku m\u00f4\u017ee nespr\u00e1vne stanovenie cien prinies\u0165 spolo\u010dnosti stratu.Ceny na trhoch B2B a B2C: k\u013e\u00fa\u010dov\u00e9 rozdielyNa trhu B2C klient rob\u00ed rozhodnutie o n\u00e1kupe nez\u00e1visle a niekedy (najm\u00e4 v pr\u00edpade lacn\u00e9ho tovaru) impulz\u00edvne, to znamen\u00e1 doslova z obchodn\u00e9ho priestoru.\u00a0 V s\u00fa\u010dasnosti mnoho re\u0161taur\u00e1ci\u00ed a obchodov pou\u017e\u00edva aromamarketing\u00a0 na pril\u00e1kanie z\u00e1kazn\u00edkov. Aromatiz\u00e1cia predajn\u00fdch pl\u00f4ch a priestorov zvy\u0161uje predaj a n\u00fati spotrebite\u013ea robi\u0165 nepl\u00e1novan\u00e9 n\u00e1kupy.\u00a0 Na trhu B2B je rozhodovac\u00ed proces \u00faplne in\u00fd: predaj sa spravidla m\u00f4\u017ee sklada\u0165 z nieko\u013ek\u00fdch \u0165a\u017ek\u00fdch f\u00e1z, z ktor\u00fdch ka\u017ed\u00e1 si vy\u017eaduje vlastn\u00e9 od\u00f4vodnenie.Ak je cena ove\u013ea ni\u017e\u0161ia ako vn\u00edman\u00e1 hodnota, potom spotrebite\u013e nemus\u00ed v\u00f4bec k\u00fapi\u0165 produkt, preto\u017ee si nebude ist\u00fd, \u010di je v\u00fdrobca \u010destn\u00fd. Je ve\u013emi d\u00f4le\u017eit\u00e9 sp\u00e1ja\u0165 n\u00e1klady, pr\u00ednosy a ur\u010di\u0165 optim\u00e1lnu cenu.\u00a0Cena Cena je d\u00f4le\u017eitou s\u00fa\u010das\u0165ou obchodn\u00e9ho modelu, ktor\u00fd spolo\u010dnos\u0165 pou\u017e\u00edva, v z\u00e1vislosti od priraden\u00fdch \u00faloh sa cenov\u00e9 strat\u00e9gie m\u00f4\u017eu zna\u010dne l\u00ed\u0161i\u0165. V pr\u00edpade nov\u00e9ho produktu m\u00f4\u017ee \u00eds\u0165 o zn\u00e1mu strat\u00e9giu „skimming“ a „penetr\u00e1cie na trhu“. S pomocou stanovovania cien m\u00f4\u017ee spolo\u010dnos\u0165 vyrie\u0161i\u0165 aj strategick\u00e9 a taktick\u00e9 \u00falohy boja konkurentov na trhu. Ako viete, neexistuj\u00fa v\u0161eobecn\u00e9 odpor\u00fa\u010dania, ktor\u00e9 okam\u017eite vyrie\u0161ia va\u0161e probl\u00e9my, a preto v ka\u017edej konkr\u00e9tnej situ\u00e1cii mus\u00edte venova\u0165 pozornos\u0165 r\u00f4znym aspektom spolo\u010dnosti. To ist\u00e9 plat\u00ed pre stanovenie cien – d\u00f4vern\u00e9 poznanie tohto n\u00e1stroja V\u00e1m prinesie konkuren\u010dn\u00fa v\u00fdhodu oproti spolo\u010dnostiam, ktor\u00e9 si nevedia s\u00a0cenou rady.                                                                                                                                                                                                                                                                                                                                                                                        4.1\/5 - (11 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Ako zv\u00fd\u0161i\u0165 ziskovos\u0165 spolo\u010dnosti","item":"https:\/\/www.marty.sk\/ako-zvysit-ziskovost-spolocnosti\/#breadcrumbitem"}]}]